Icon

Trends in global tourism in 2023

Travels
Popular
Trends in global tourism in 2023

International tourism has finally begun to recover from the prolonged Covid-19 pandemic. According to Euromonitor's forecast, global inbound tourism spending is expected to reach full recovery by 2024. Find out what trends will characterize the world's tourism in 2023

An insurance policy is a guarantee of your safety and peaceful stay outside your home country
An insurance policy is a guarantee of your safety and peaceful stay outside your home country
BUY


In 2022, international tourism gradually recovered after the coronavirus epidemic, according to forecasts, this trend will continue in 2023. Research firm Euromonitor International recently released its own forecast, which expects inbound tourism spending to reach 83% of its peak levels in 2019 in the first quarter of 2023. Full recovery of the industry is expected in 2024.

However, tourism is currently facing new challenges, including the "world cost of living crisis". That is why tourist operators try to create products that are based on the values of tourists and will be able to interest them as much as possible.

How will tourism develop and what trends will be popular in 2023?


China is a symbol of the revival of tourism in 2023


At the beginning of 2023, the last coronavirus restrictions in the Asia-Pacific region were lifted. In particular, on January 8, 2023, China opened to international tourism. Experts do not expect a special surge in the 1st quarter, because the number of cases of COVID-19 is increasing within China. As a result, some countries introduce quarantine restrictions for Chinese tourists.

The flow of tourists from China is expected to start gaining momentum from the second quarter of 2023 onwards. This trend will lead to exceptional growth in outbound tourism spending globally, by more than 400% in 2023 compared to the past. This will provide the necessary impetus for the development of many tourist destinations, especially in the Asia-Pacific region.

Instead, the cost-of-living crisis that has engulfed Europe and North America may contribute to a reduction in global inbound tourism spending.




Feel at home in any country in the world! Protect yourself from unforeseen expenses and situations during your trip by taking out reliable insurance





Increasingly, the choice of travel reflects the interests and beliefs of the tourist. In particular, the popularity of the system of mixed trips (or "bleisure" - business plus leisure) is actively growing: these can be so-called "workations" (working vacations) or "work from anywhere" (the ability to work from anywhere).

Also, experts predict an increase in the popularity of tourist routes based on sports, ecotourism and a healthy lifestyle in the period from 2023 to 2027. For example, trips during which most of the time is devoted to yoga, well-being and medical procedures in SPA centers as prescribed by a doctor.

Beach holidays, adventure and green tourism will be in demand, as the appeal of outdoor recreation continues to grow after the pandemic. According to forecasts, it will account for 57% of trips in 2023.



Currently, most people on the planet strive to have the most positive impact on the environment in their everyday life. For example, 57.3% of tourists noted that during their trip they are willing to pay more for environmentally friendly products or sourcing local food and beverages, using alternative energy sources, offsetting carbon emissions and paying fair wages for workers.

Also, with the support of tourists, governments and private businesses, the decarbonization movement will become increasingly popular in 2023.

Recommended articles

1 min

Expats Moving to Canada: popular programs for expats and immigration difficulties

Moving to Canada: popular programs for expats and immigration difficulties

Are you planning to move to Canada? The country offers quite a few programs for obtaining permanent resident status. Learn more about the most popular ones and the immigration challenges you may face when moving

25 Feb. 2023

More details

2 min

Travels Traveling to New Zealand: what to visit, travel tips and visa application

Traveling to New Zealand: what to visit, travel tips and visa application

New Zealand attracts tourists from all over the world with its incredible scenery and untouched nature. It is here that you can see and visit numerous attractions that are carefully protected. Find out more about what travelers should visit, useful travel tips and visa application

28 Feb. 2023

More details

1 min

Travels The best beaches in the world in 2023: from Portugal to the Caribbean

The best beaches in the world in 2023: from Portugal to the Caribbean

Warm sand and waves of water always lull us to sleep and make our body and mind relax. TripAdvisor has published a fresh ranking of the best beaches in the world in 2023. Find out more about which places are on the list

02 Mar. 2023

More details

1 min

Transport Traveling by car: the most dangerous countries for tourists with their own cars

Traveling by car: the most dangerous countries for tourists with their own cars

Many tourists prefer to travel by car. The Swiftest insurance company has compiled a list of the most dangerous and safest countries in the world for drivers. Find out more about the countries included in the rating

03 Mar. 2023

More details